Welcome to DreamUp Art Design, the online portfolio of graphic designer, photographer, artist Erica York.

Graphic Design

"Less is More"

My design style tends to follow minimalist architect Ludwig Meis van der Rohe's philosophy that "Less is More." I like my designs to embrace this mentality and represent a sense of order and simplicity. To break the grid, I have to have a strong reason to do it. I don't often feel that sense of disorder, so I usually stick with "coloring between the lines."

When it comes to design, I am a total geek! I can easily have a 30-minute conversation about fonts, and, when asked which I like best between InDesign, Illustrator, and Photoshop, it is a struggle to answer realistically. They work hand in hand, and I feel like I can't use one without also using the others. It is the design trifecta, and when I'm bouncing back and forth between the three programs it doesn't feel like work because I enjoy it too much. It feels more like playing.

This site features some of my favorite projects from throughout the years.

Sample image of banquet program on table
SJSO ANNUAL BANQUET
K-9 Team Logo
K-9 TEAM LOGO
AND TRADING CARDS
Image of hard hat with decal design on it
HARDHAT DECAL
Sample image of recruitment postcard design
RECRUITMENT POSTCARD
Sample image of Heroes in Headsets recruitment cards
RECRUITMENT CARDS
Sample image of Communications Brochure
RECRUITMENT BROUCHURE
Sample image of business website design
BUSINESS WEBSITE
Sample image of lightning web banner project
LIGHTNING STORM LOGO
AND WEB BANNER
Sample image of holiday parking fundraiser ticket
PARKING FUNDRAISER TICKETS AND SIGNS